Who doesn’t know “The Walking Dead”? (Shame on you) It is a TV show which takes place in an post-apocalyptic atmosphere infested of zombies. In order to survive, the last people have to move quickly and to cross over impracticable places. The best solution seems to be the usage of an four-by-four. For this occasion, it is the brand Hyundai which will help our heroes. We can see the car several times, and each time it seems indestructible and wandered to every ordeal.
These product placements permit two things:
1) To accentuate the realism of the TV show by adding brands that we are familiar with. 2) To confer a specific picture to a character.
SERIES AND LUXURY PRESS 