(Bag: Gucci)
I think most of you know the series named “Ugly Betty”. If you don’t, I will refresh your memories. This TV show is talking about a young ugly girl, who became an assistant in a fashion magazine (like a remake of the movie “The Devil wears Prada”), and is surrounded by beautiful and glamorous women, and therefore becomes a huge opportunity for luxury brands.
Indeed, actors wear the lastest creations of the most famous designers, so what can be more natural than talking about real luxury brand! The TV show goes further: in its official website, there is a section “Fashion & Style” where we can find the entire quoted brands in the series. Better, ABC (the channel which broadcasts the show) opened an e-shop, which allows us to buy derivative products from the TV show. Crazy, right?
SERIES AND LUXURY PRESS 